Very interesting story.

Dubai organization City of Hope, in a daring effort to raise awareness about domestic abuse (and perhaps, encourage victims to seek help), began handing out makeup kits with a message: “Don’t cover up injustice. Speak.”

A brainchild of advertising agency JWT Dubai, the makeup kits were distributed in shopping malls to women. Every color in the palette is labeled with a type of abuse: e.g., “If punched in the face”, “If hit with a utensil”, etc… The kit’s brush is furnished with the program’s tagline and a phone number for the organization.

Via Feministing.